The March Issue of Everyday AI Vibe Magazine: Follow the White Rabbit

Published on February 28, 2025

March is a month of transformation. No matter where you are in the world, the seasons are shifting—winter thaws into spring in one hemisphere while summer fades into autumn in another. Change is inevitable, and this month at Everyday AI Vibe Magazine, we’re diving into one of the biggest transformations of our time: the rise of AI and how it’s reshaping our lives and businesses.

Remember last month when we introduced our rabbit mascot? Well, in the spirit of curiosity and exploration, let’s take a page from The Matrix and “follow the white rabbit” into this issue, where we unpack the real impact of AI.

Our feature article, Robot Work vs. Human Work: How Automation is Freeing Us from the Digital Drudgery and Restoring Creativity,” asks a crucial question: Are we working for technology, or is technology finally working for us? From mind-numbing maintenance tasks to the never-ending battle of software updates, we’ve unknowingly become digital janitors. AI, however, promises to take over the drudgery, freeing us up to do what we do best—create, connect, and innovate.

But not all change is universally welcomed. The Global AI Race: How Rising Competition is Revolutionizing Business explores how new players—particularly AI companies from China—are reshaping the global landscape. This competition isn’t just pushing innovation at a breakneck pace; it’s also making powerful AI more accessible to businesses of all sizes.

AI is also rewriting the rules of marketing. The AI Revolution in Advertising takes us inside the industry to show how AI-powered tools are changing how brands connect with consumers.

But AI isn’t just for business—it’s becoming a seamless part of everyday life. Why Use AI to Enrich Family Life looks at how smart assistants, AI-powered learning tools, and even connected kitchen appliances are helping families stay organized, save time, and create meaningful moments together.

For those ready to take action, The 7 First Principles of AI to Cut Through the Noise and Win provides a practical framework for leveraging AI effectively. Instead of getting lost in the hype, this guide focuses on the essentials—how to choose the right AI tools, craft better prompts, and use AI as a force multiplier rather than a replacement for human skills.

Change isn’t something to fear—it’s something to prepare for. AI is here, reshaping the way we work, live, and create. Some of these shifts will challenge us, but many will open doors we never imagined. This month, I encourage you to embrace the unknown, follow the white rabbit, and see where this AI-driven transformation can take you.

Warmly,
Beth A. Mast
Editor-in-Chief, Everyday AI Vibe Magazine

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Beth A. Mast

Beth Mast is the Publisher and Editor-in-Chief of Everyday AI Vibe Magazine, a dynamic publication dedicated to making artificial intelligence accessible and practical for everyday life. With a career that exemplifies entrepreneurial excellence, strategic leadership, and editorial expertise, Beth is also passionate about fostering effective communication in both workplace settings and personal relationships.

Before launching Everyday AI Vibe Magazine, Beth was the co-founder and CEO of Valorous Circle LLC, a distinguished digital marketing agency she led in partnership with her husband, Jonathan Mast, for over a decade. Under her leadership, Valorous Circle became known not only for its innovative strategies and robust company culture but also for its emphasis on clear and meaningful communication—both internally within teams and externally with clients. Beth successfully sold the agency in 2024, marking the beginning of an exciting new chapter in her entrepreneurial journey.

Currently, Beth and Jonathan co-host the Business Alchemy Podcast, where they share insights on leveraging AI, leadership, and the transformative power of effective communication in business and beyond. In addition, Beth serves as a consultant for Jonathan’s agency, White Beard Strategies, helping organizations harness AI for growth and innovation.

Prior to her entrepreneurial ventures, Beth was the Managing Editor at ZonderKidz, a division of Zondervan Publishing (now part of HarperCollins). This role laid the foundation for her editorial acumen and content strategy expertise, which continue to inform her work today.

Beth’s expertise spans team leadership, strategic planning, project management, web design, operations, and digital marketing. Central to her approach is her ability to cultivate environments where communication thrives, whether through publishing groundbreaking content, leading high-performing teams, or as a consultant to organizations on operational excellence.

In addition to her professional pursuits, Beth is a proud mother to a teenage son and enjoys a thriving personal and professional partnership with her husband, Jonathan. Beth believes that strong communication is the cornerstone of successful relationships, both at work and at home, and she strives to inspire others to harness this essential skill to drive innovation, build connections, and make a meaningful impact.