Beth A. Mast

About

Beth Mast is the Publisher and Editor in Chief of Everyday AI Vibe Magazine, a dynamic publication dedicated to making artificial intelligence accessible and practical for everyday life. With a career that exemplifies entrepreneurial excellence, strategic leadership, and editorial expertise, Beth is also passionate about fostering effective communication in both workplace settings and personal relationships.

Before launching Everyday AI Vibe Magazine, Beth was the co-founder and CEO of Valorous Circle LLC, a distinguished digital marketing agency she led in partnership with her husband, Jonathan Mast, for over a decade. Under her leadership, Valorous Circle became known not only for its innovative strategies and robust company culture but also for its emphasis on clear and meaningful communication—both internally within teams and externally with clients. Beth successfully sold the agency in 2024, marking the beginning of an exciting new chapter in her entrepreneurial journey.

Currently, Beth and Jonathan co-host the Business Alchemy Podcast, where they share insights on leveraging AI, leadership, and the transformative power of effective communication in business and beyond. In addition, Beth serves as a consultant for Jonathan’s agency, White Beard Strategies, helping organizations harness AI for growth and innovation.

Prior to her entrepreneurial ventures, Beth was the Managing Editor at ZonderKidz, a division of Zondervan Publishing (now part of HarperCollins). This role laid the foundation for her editorial acumen and content strategy expertise, which continue to inform her work today.

Beth’s expertise spans team leadership, strategic planning, project management, web design, operations, and digital marketing. Central to her approach is her ability to cultivate environments where communication thrives, whether through publishing groundbreaking content, leading high-performing teams, or as a consultant to organizations on operational excellence.

In addition to her professional pursuits, Beth is a proud mother to a teenage son and enjoys a thriving personal and professional partnership with her husband, Jonathan. Beth believes that strong communication is the cornerstone of successful relationships, both at work and at home, and she strives to inspire others to harness this essential skill to drive innovation, build connections, and make a meaningful impact.

Recent Articles

Editor's Letter

Welcome to Our Holiday Issue of Everyday AI Vibe Magazine!

Everyday AI

12 Days of AI: Everyday AI Tips for the Holidays

Editor's Letter

Happy Thanksgiving! Welcome to Our November Issue!

Everyday AI

AI in Everyday Life: 10 Ways You’re Already Using It Without Realizing

Don’t Fear the Future: AI, Faith, and Walking in Wisdom.
Religion & Spirituality

Don’t Fear the Future: AI, Faith, and Walking in Wisdom

Everyday AI

AI and Empathy: Can Machines Ever Really Understand Thanksgiving?

Everyday AI

AI Myths Debunked: Setting the Record Straight on Artificial Intelligence

The Magic and Our Responsibility: Riding the Next Great Wave
Editor's Letter

The Magic and Our Responsibility: Riding the Next Great Wave

Editor's Letter

Unlocking AI’s Practical Power for Your September

Ethics & Impact

AI Bias: A Human Reflection

Back to School, Back to Wonder: Reclaiming the Joy of Discovery
Editor's Letter

Back to School, Back to Wonder: Reclaiming the Joy of Discovery

Life & Learning

Homework Help Made Friendly: Meet Your Back-2-School Buddy CustomGPT

Embracing AI as a Force for Human Flourishing
Editor's Letter

July 2025: Consider Embracing AI as a Force for Human Flourishing

Why Giving AI a Human-Like Body Is a Really Bad Idea
Opinion

Why Giving AI a Human-Like Body Is a Really Bad Idea

Don’t Fear the Future: AI, Faith, and Walking in Wisdom.
Religion & Spirituality

Don’t Fear the Future: AI, Faith, and Walking in Wisdom

Letter from the Editor: Authenticity in the Age of Assistance.
Editor's Letter

Authenticity in the Age of Assistance

A glowing neon rabbit with a geometric design, symbolizing the fusion of AI and humanity—representing everyday heroes shaping a bold, tech-driven future.
Editor's Letter

AI Isn’t the Hero. You Are.

"Cute cartoon character labeled 'AI' casts a shadow of a menacing monster with the words 'I’m what you think AI is'—highlighting misconceptions about artificial intelligence."
Ethics & Impact

Is Artificial Intelligence Misnamed? Yes. Yes, it is.

Editor's Letter

Welcome to the April Issue of Everyday AI Vibe: Meet Our New AI Reporter, Zara Monroe-West

Art & Culture

Love in the Age of AI: Can Artificial Intelligence Help You Find “The One”?

Everyday AI

Demystifying AI: What Everyone Should Know About AI

Editor's Letter

The March Issue of Everyday AI Vibe Magazine: Follow the White Rabbit

Editor's Letter

Welcome to Everyday AI Vibe Magazine

ominous AI android
Opinion

Should We Fear AI?