Does this sound familiar? You pour your heart and soul into creating content … and somehow struggle to connect with and engage your ideal client. So … then you decide to use AI to help!
And … your content sounds just like everyone else.
It’s time for a new approach that focuses on authenticity and relatability to truly connect with your audience, build a community of people who can’t wait to buy from you, while also using the power of AI to create high converting content while saving you loads of time.
After teaching human-focused content creation and social selling for 10 years, we decided to make a big shift in 2021 and add in the magic of AI.
Whether you are creating content for your own company, or for clients, this will help you to put the HUMANS first so you can make a bigger impact.
Embracing Authenticity
Embracing individual uniqueness is a significant element in garnering the attention of potential clients. We do this through an exercise called The Quesadilla of Awesome.
So, what’s in this quesadilla?
Imagine stuffing it with all the things that make you YOU. You are going to make a list of 20 things that make you uniquely awesome. We follow the S.A.A.V.E. framework for creating this Quesadilla of Awesome. We’re talking about your Skills, your Activities, your Appearance, your Values, and heck, even your favorite snacks, by listing out the things you like to Eat. That’s right … polarizing food is a big winner in the world of engagement posts. Mash ’em all together, and you’ve got a content flavor that’s all your own.
Why does this work?
Because people are tired of the same old, same old. They want to connect with real humans, not content robots. When you sprinkle in bits of your true self, your content goes from “meh” to “must-see.” It’s like inviting your audience into your living room for a chill hangout, where they get to know the real you.
Ever notice how you vibe more with people who share your interests or values? The same goes for your community. When you let your true colors show, you’re not just giving information; you’re building a community. People start to feel like they’re part of your tribe, and that’s when the magic happens — likes, shares, comments, and all that good stuff starts pouring in.
So, don’t just be another creator. Be the creator who gets it, who gets them. Use the “Quesadilla of Awesome” to serve up content that’s not just tasty but downright irresistible.
The result?
An audience that’s not just tuned in but totally hooked.
By integrating personal characteristics, such as your style and values into your content, you amplify its authenticity. This captivating authenticity binds your audience to your content, triggering meaningful connections.
I even have a children’s book based on this concept which you can find most places books are sold online.
High Converting AI Content Creation
Content creation shouldn’t just encompass slapping up a few graphics, it should address real problems and provide valuable suggestions that instill beliefs that lead your potential clients toward your product or service. Because that’s how you really make an impact.
By using AI tools to generate buying beliefs, creators can build a series of buying beliefs that helps to sprinkle seeds of beliefs across the internet leaving potential clients ready to buy!
We call this your Tree of Beliefs.
When you address, “Why me?”, “Why this?”, “Why you?”, “Why now?”, and “Why not?” questions effectively, you begin to Pre-suade your potential clients so they are ready to buy before you make an offer.
This shift transforms content from being purely aesthetic or based on vanity metrics to delivering practical value for the audience, ultimately making the content more impactful.
Power of Repurposing
In the world of content creation for business, unlocking the power of repurposing can help you to connect with your ideal audience more effectively AND efficiently.
By recording a video and uploading it into an AI repurposing tool like Capsho which will help you to find the best juiciest nuggets for repurposing, you allow your key points to be presented in multiple ways, thus increasing their reach.
Then you can take that video and edit it into multiple short form pieces of content like:
- Facebook and IG Stories
- Reels / TikTok Videos / YouTube Shorts
- Videos for You tube, LinkedIn, Facebook
- Quote Cards
- Tweets on X
- Carousel Posts
- Facebook / LinkedIn Posts
- LinkedIn Articles and Blog posts
And so much more!
When you use AI tools based on content that you’ve created as a human first, this method ensures that your authenticity shines through multiple forms of content.
Human-Focused AI Content Creation
Okay, we’ve all been there — stuck in the content creation hamster wheel, churning out post after post and wondering why the heck we’re not seeing the engagement we crave … and even deserve.
But here’s the thing: you don’t have to settle for “meh” when “memorable” is SO POSSIBLE.
With the right blend of authentic self-expression and AI-powered strategy, you can create content that not only resonates but also converts. So why not take the leap from good to great?
If you’re ready to supercharge your content game and build a community that’s as authentic as you are, then it’s time to take action.
We’re offering a ½ off the first month of our AI Content Club, where you’ll get all the tools, tips, and templates you need to create high-converting content in record time. Trust us, your future self — and your future clients — will thank you: https://molly.live/jmcc
So what are you waiting for? Let’s make your content truly unforgettable. Because in this cuckoo, fast-paced digital age, being forgettable is not an option.
It’s time to #showup
